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The Team


Managing Director

Blair Willers

I'm passionate about home automation. I have a degree in network engineering and have a full time job in IT management, which has a strong focus on customer support and service, and which I've worked in (and loved) for nearly 12 years.



Emily Willers

I'm an accountant by profession and by choice. Currently studying Chartered Accountancy and working as 2IC at a professional services firm, servicing schools. I'm a passionate home automation consumer and come to the field as a non-home automation expert, so understand the requirements of DIYers as I am one myself.

The Business

The BE in BE Automation stands for "Best Experience". Our mission is to make home automation easy for every skill level, enabling them to have the best possible experience.

The global home automation market was valued at $39 billion (USD) in 2016, and is projected to reach at $81 billion by 2023. This growth is being accelerated by the DIY segment, with a lot of focus on making home automation easy to use and set up. 

This is great for the everyday consumer; gone are the days of paying tens of thousands or hundreds of thousands of dollars to an integrator to give you a system that requires expensive maintenance plans and does less than an "off the shelf" solution.

We are not an integrator. Our plan is to pull together a wide range of products to cater for all skill levels, and to provide all the information you need to either get started with home automation or add to your already smart home. 

We are purely an online store and work with a number of local (NZ) distribution partners to supply the top brands of products direct to your door. 

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